In addition
to the traditional vacationer there are many people who
use this
period of time away from their normal routine as an opportunity to have an
elective medical procedure performed. The Resort will
provide services for reconstructive
and elective surgery, detox/rehabilitation programs, corporate wellness and
a series of health and longevity programs to promote
and maintain a healthy body.
While for most Americans this can be done in a medical
facility near them, many would prefer a setting where
they can not only have the procedure performed
by
competent professionals but recuperate in an overall setting that fully prepares
them for reentry into their daily life with a new appearance.
Further, studies
have shown that in many parts of the world, in particular
Canada, the demand for elective medical procedures far exceeds the ability
of the medical
system to deliver these services. As a result, many citizens of these countries
are turning to facilities outside their home country to meet their needs.
This includes several resort facilities located in the Caribbean that have
been very
successful to date.
The management team of Caribbean American Health Resorts
believes that a Caribbean destination that provides
for these varied need should be developed
commercially.
This "marriage" of services makes sense not only for traditional
marketing reasons, but especially when one realizes that this combination
creates an environment
where these services can be delivered to the consumer in a manner that
is unavailable with traditional methods. This concept is revolutionizing
the
industry. |